“She Doesn’t Even Go Here.”— Mean Girls

Let’s just get that out of the way.

Because when I walk into certain rooms, especially rooms filled with performers, that might be the quiet thought in the back of someone’s mind.

Who is she?

Is she a performer?

Is she a booker?

Is she an event planner?

Why is she teaching this?

Fair questions.

Here’s the answer.

I’ve been in this industry from more angles than most people realize. Since 2012, I’ve owned and operated my own event planning company. I don’t just plan events — I build experiences. I understand timelines, contracts, client psychology, budgets, and the pressure of delivering something unforgettable.

Then there’s Molo Magic.

I am also one half of the team behind Molo Magic. My partner in life, love, and logistics is Jonathan Molo — known on stage as The Man in the Purple Suit. While he may take the stage, what makes the business work is the partnership behind it. We collaborate on creative direction, growth strategy, brand positioning, client relationships, and audience engagement. It’s not his business or my business. It’s our mission. And I’m not just adjacent to magic.

I’m a magic enthusiast. A real one.

I’ve seen countless shows. I understand pacing. I understand audience engagement. I know when a room is captivated and when it’s drifting. I respect the craft — and I understand the business behind it.

But here’s what really sets me apart.

I started booking musical talent for venues in 2006.

I negotiated with venues.

I secured dates.

I worked deals.

I’ve four-walled shows — meaning I’ve taken on the financial risk, marketed the event, filled the room, and made it profitable.

I understand both sides of the handshake.

I know:

• What venues actually look for

• What makes them say yes

• What makes them hesitate

• What clients compare

• And what quietly gets someone passed over

So, when I lecture, I’m not speaking from theory, I’m speaking from experience.

I’ve seen talented performers lose opportunities because they weren’t positioned well.

I’ve seen good performers become unstoppable because they understood branding, communication, and relationship-building.

Talent is step one.

Professionalism is what sustains you.

Positioning is what scales you.

So yes — when I first step into the room, someone might think:

“She doesn’t even go here.”

But by the end?

You’ll realize I’ve been in the arena all along.

Just from more angles than you expected.

And that perspective is exactly why I belong here.

-Jamie Perez

Event Producer | Talent Booker | Co-Founder, Molo Magic