Jonathan Molo

One of the best pieces of advice I’ve heard came from our friend and mentalist Michael Gutenplan: When you arrive at a gig, you’re nobody. That sounds brutal. Especially after spending years practicing, performing, winning awards, collecting five-star reviews, and convincing yourself that your rider absolutely requires a bowl of green M&M’s. But he’s right. Unless you’re David Copperfield or David Blaine, there’s a pretty good chance most of the people at that wedding, corporate event, or...

One of the most meaningful things we hear from clients is: “People are still talking about the show.” Days later. Weeks later. Sometimes months later. Why? I believe it comes down to two things: impossibility and connection. In Maximum Entertainment, Ken Weber talks about a hierarchy in magic: puzzles, tricks, and impossibilities. With a puzzle or a magic trick, there’s still an answer to the equation. “It was sleight of hand.” “There must be a trick to it.” “I don’t know how he did it, but...

Recently, I had the joy of being hired as a surprise for a bride-to-be at her bachelorette party. It was an intimate group at an Airbnb, fresh from the pool, a few piña coladas in, and ready to have fun. We laughed, made some memories, and shared some impossible moments. But what stuck with me afterward was the review. She talked about the magic, but she also mentioned something I believe matters just as much: warmth, kindness, and professionalism. Bachelor and bachelorette parties have...